Go Daddy

Wednesday, November 2, 2011

How to start a movement. (Hint: It starts with the lone nut)

How do you really start a movement? What are the elements that really get the ball rolling? There are a few main elements we will see in the video below.



Take a look at this video:
 

Again, another great clip by Derek Sivers: Here is what I took away from it. 
  1. As a leader trying to move something forward, we must be willing to be a lone nut.
  2. We must lead by example in an open and transparent way. Both in public and in private.
  3. We must make it easy to be imitated. That does not mean the task or moment has to be easy, it means it has to be easy to imitates, to follow.
  4. As a leader we must remember it's not about us. Our first follower is what is important in building our movement. We also have to remember that the followers that come after are going to be imitating the first follower, not us the "leader."
One thing that Derek does not go into in this video is what happened afterward. When the concert was over, and everyone had had their fill of fun, they left and went home. The thing that was missing was the glue of relationship. When we start a movement all the above is true but, if we want to sustain it we have to give people an all access pass to our lives. We have to say with our words and actions that there is an open door to my life and that I want to invest in you.

How often have you been invited into someones life? How often have your turned down an invitation to be invested in?

2 comments:

  1. Great post!

    Invitation is powerful. I've rarely turned down opportunities to be invested in by those I respect with no ulterior motive.

    Love this video! First saw the original version (without narration) about a year ago(over 5M hits!). It was shot 1 hour east of where I grew up @ the Gorge Amphitheater in Washington state during the 2009 Sasquatch Music Festival. It hit me as profound when I watched it!

    While the "lone nut" and "first follower" are both significant stories in and of themselves, the movement didn't take off exponentially until there were approximately 15-20 committed followers. My takeaway from this is that it takes pioneers AND settlers to get a movement off the ground. Settlers are often adverse to risk, but there is no sustainability, cohesion, family without them!

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  2. James, great points. Thanks for adding to the conversation!

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